Hi and welcome. I work in an internal communications consultancy in Australia and am always seeking fresh inspiration for the work we do. I love people, not that I understand or even like all of them, but I’m fascinated by behaviour.
One of the projects I’m currently working on is a revitalisation of a client’s employee publication. For many practical reasons, a traditional hardcopy magazine format is needed and I’ve been thinking about how to evolve it over time. I have huge respect for the reader and a lot of content found in employee publications is basic push-out information written by staff (what happened…then what happened next). It’s pretty easy to skim through but doesn’t provoke further thought or discussion that encourages any action. Is it your experience that companies are reluctant to spend money on having stories crafted well for internal communication?
I’d love to hear what you think works for this medium, your views on keeping it strategic, story angles, innovative format ideas, how to get employees interacting with the content and for it to make a difference to not only their working experience but the overall success of the company.